Playboy posts steep loss, will consider company sale
Franklin Paul, Reuters, February 18, 2009
The company, which posted a net loss in each quarter of 2008, also said it would be open to discussions about an outright sale of the company, or changes in the strategic direction of the flagship Playboy Magazine.
As a longtime subscriber to Playboy magazine and avid collector of old Playboys, I am quite disappointed in the direction the company, and the magazine, have taken. The demise should come as no surprise, I suppose, considering the plethora of free online smut. There are many people who see Playboy merely as magazine full of naked ladies. Some of those people have been subscribers. However, Playboy has always been about much more than beautiful women.
The Playboy Philosophy
Brent Danley, The Rhetoric, April 8, 2007
Playboy is a liberal lifestyle magazine for men. The articles have always been top-notch, provocative and intelligent. Until recently. I wrote a letter to the editor last month pleading for a return to the glory days. I’m afraid that might never happen. Hugh is getting old and the brand has been severely damaged.
Playboy sold its soul. In an effort to diversify and expand the brand it purchased and began producing pornography. It followed the money and is suffering the consequences. We love the ladies, but we want much more than the ladies. Playboy will probably never regain its mojo. Which is sad.
The magazine has a long history of publishing short stories by such novelists as Arthur C. Clarke, Ian Fleming, Vladimir Nabokov, and Margaret Atwood, as well as monthly interviews of notable public figures, such as artists, architects, economists, composers, conductors, film directors, journalists, novelists, playwrights, religious figures, politicians, athletes and race car drivers. The magazine throughout its history has expressed a libertarian outlook on political and social issues.
At least the value of my collection will increase. But I’ll never sell.