Sometimes 140 characters just isn’t enough room to express our thoughts, activities, quotations, recipes, tutorials, diatribes, announcements, affections, tips and lessons. Our most valiant attempts at compendium often extend beyond the limitations imposed by Twitter. The solution is quite simple: all a tweeter has to do is include a URL to point to a blog post, photo or video.

But, what if the URL is too long?

This URL is 176 characters: http://www.amazon.com/gp/product/1416594787/ref=s9_intb_gw_tr02?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1Q4Z3EN485H4KY6HXSVS&pf_rd_t=101&pf_rd_p=470938631&pf_rd_i=507846

URL shortening services have sprung up to satisfy the burgeoning need for shorter links. They accomplish this by storing lengthy URLs in a database table with a corresponding alias. When a user points to the shortened URL the longer link is fetched from the database and the user is automatically redirected.

While perusing tweets I noticed Justin Russell had posted a link using a short domain that looked close to his own name, http://jusr.us/. Upon inquiry he pointed me to an open source PHP URL shortener called Phurl.

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.htaccess · php · phurl · redirect · twitter · url